Relationships are hard to define and even harder to quantify because no two are the same. Relationships contain multitudes of feelings,...

Imagine doubling your revenues without acquiring a single new customer. Sounds paradoxical, right? But what if we revealed the key that...

An important use case for CLV is early indication of top customers beginning to disengage. This is especially meaningful for companies...

Today's post is a quick reminder that for workers steeped in fast-paced, data-driven companies, it's crucial to stay connected to and...

One benefit of today's focus on collecting and analyzing data is the ability to keep a continual pulse on customer experience and not...

One strength of customer lifetime value is also its weakness: the simplicity of the data needed to calculate it. For a strong CLV model,...

Think about a time you received a personalized note from a company. I don't mean the printed notes in deliveries that say "thanks for...

As you learn more about customer lifetime value and choose to invest in developing your own model, you'll inevitably reach a fork in the...

How do the brands you shop with know when to send you a coupon or a targeted ad? When you get a discount offer in the mail, do you think...

One thing you'll learn when running customer lifetime value analysis is that the churn or attrition rate of a given cohort starts out...

A common issue that marketing teams face is the proper way to measure the success of their campaigns. This is a crucial issue because how...

There are so many numbers you already know by heart from running your business - revenue, COGS, visits, conversion rate, etc. Why do we...

Have you ever sat in a meeting, staring at a line chart while the meeting's attendees quarrel over what caused a dip in the line chart...